What you get as a networker
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Personal branding can build your business Branding is the process of creating unique
and durable perceptions in the minds of consumers. A Brand is a persistent business
identity intertwined with quality, personality, liking, & much more. A business
without a Brand is like navigating the oceans without a compass.
Your main goal is to make your Brand irreplaceable; there’s only one YOU! In the
Network Marketing Industry, we must Brand ourselves as leaders and experts in order
to grow our business. Only leaders make “real” money in this business, so it’s critical
to become one if you want to reach that level.
The Creation of you, Inc.
Name your Brand
Think of a catchy easy-to-remember phrase or name that says something about you
or what you do. It’s easier to remember the Branded Company than what’s its name?
Version. When people have a positive experience with a specific Brand, they’re more
likely to buy that product or service again rather than Brand X.
What do you stand for?
Is it reliability, service, leadership, integrity, value, etc…work on being known
for at least one beneficial trait.
Find your Niche
Who is your target market and what value do you provide? For a small business, this
is one of the most important things you can do for your business, because you don’t
have the power of large corporations. You want to create loyalty.
Create a Good Customer Experience
Your customers will evaluate the entire experience they have with you, from the
first impression to a potential sale and beyond. People love to buy, but hate to
be sold. If you’re using video on the Internet, make yourself presentable, speak
clearly, & don’t ramble on and on. Evaluate yourself from the perspective of “Would
you buy from you”?
What is your Unique Selling Proposition?
Why should someone buy from you? Ideally, you should be solving a problem or providing
benefitsto your target market. Always sell benefits, not features.
Benefits of Branding
Less risk for consumers; people tend to choose the Brand-name over the no-name,
especially if the Brand stands for something of value. Lower marketing expenses;
you must spend money to create the Brand, but once it’s created you get a bigger
bang for every marketing buck.
Familiarity makes you more likeable; this makes even non-customers more likely to
recommend a Brand they know & existing customers willing to pay a premium for a
product or service. The Bottom Line…
Everyone pretty much sells the same thing, the one’s that truly stand for something
have the best chance of survival. When you become more valuable to the marketplace,
the dollars will follow…