Name your Brand
Think of a catchy easy-to-remember phrase or name that says something about you or what you do. It’s easier to remember the Branded Company than what’s its name? Version. When people have a positive experience with a specific Brand, they’re more likely to buy that product or service again rather than Brand X.
What do you stand for?
Is it reliability, service, leadership, integrity, value, etc…work on being known for at least one beneficial trait.
Find your Niche
Who is your target market and what value do you provide? For a small business, this is one of the most important things you can do for your business, because you don’t have the power of large corporations. You want to create loyalty.
Create a Good Customer Experience
Your customers will evaluate the entire experience they have with you, from the first impression to a potential sale and beyond. People love to buy, but hate to be sold. If you’re using video on the Internet, make yourself presentable, speak clearly, & don’t ramble on and on. Evaluate yourself from the perspective of “Would you buy from you”?
What is your Unique Selling Proposition?
Why should someone buy from you? Ideally, you should be solving a problem or providing benefitsto your target market. Always sell benefits, not features.